See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Unaided Awareness | 1 | Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations | | 2 | NPS | 2 | The % of consumers who mention the brand without being shown a list of brand names | | 3 | Socio-Economic Class | 3 | The person within the household who contributes the maximum money towards the household expenses | | 4 | Urban definition in India | 4 | A measure of how likely customers are to promote the brand or service that they are using | | 5 | Chief Wage Earner | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | Based on the above data, answer the given subquestions. Unaided Awareness

(B) The % of consumers who mention the brand without being shown a list of brand names

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(C) The person within the household who contributes the maximum money towards the household expenses

(D) A measure of how likely customers are to promote the brand or service that they are using

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Unaided Awareness | 1 | Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations | | 2 | NPS | 2 | The % of consumers who mention the brand without being shown a list of brand names | | 3 | Socio-Economic Class | 3 | The person within the household who contributes the maximum money towards the household expenses | | 4 | Urban definition in India | 4 | A measure of how likely customers are to promote the brand or service that they are using | | 5 | Chief Wage Earner | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | Based on the above data, answer the given subquestions. NPS

(D) A measure of how likely customers are to promote the brand or service that they are using

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(B) The % of consumers who mention the brand without being shown a list of brand names

(C) The person within the household who contributes the maximum money towards the household expenses

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Unaided Awareness | 1 | Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations | | 2 | NPS | 2 | The % of consumers who mention the brand without being shown a list of brand names | | 3 | Socio-Economic Class | 3 | The person within the household who contributes the maximum money towards the household expenses | | 4 | Urban definition in India | 4 | A measure of how likely customers are to promote the brand or service that they are using | | 5 | Chief Wage Earner | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | Based on the above data, answer the given subquestions. Socio-Economic Class

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(B) The % of consumers who mention the brand without being shown a list of brand names

(C) The person within the household who contributes the maximum money towards the household expenses

(D) A measure of how likely customers are to promote the brand or service that they are using

See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Unaided Awareness | 1 | Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations | | 2 | NPS | 2 | The % of consumers who mention the brand without being shown a list of brand names | | 3 | Socio-Economic Class | 3 | The person within the household who contributes the maximum money towards the household expenses | | 4 | Urban definition in India | 4 | A measure of how likely customers are to promote the brand or service that they are using | | 5 | Chief Wage Earner | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | Based on the above data, answer the given subquestions. Urban definition in India

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(B) The % of consumers who mention the brand without being shown a list of brand names

(C) The person within the household who contributes the maximum money towards the household expenses

(D) A measure of how likely customers are to promote the brand or service that they are using

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Unaided Awareness | 1 | Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations | | 2 | NPS | 2 | The % of consumers who mention the brand without being shown a list of brand names | | 3 | Socio-Economic Class | 3 | The person within the household who contributes the maximum money towards the household expenses | | 4 | Urban definition in India | 4 | A measure of how likely customers are to promote the brand or service that they are using | | 5 | Chief Wage Earner | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | Based on the above data, answer the given subquestions. Chief Wage Earner

(C) The person within the household who contributes the maximum money towards the household expenses

(A) Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

(B) The % of consumers who mention the brand without being shown a list of brand names

(D) A measure of how likely customers are to promote the brand or service that they are using

(E) A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

January 2024 term · Market Research · BSMS3002

Market Research End Term: 28 April 2024, Set QDB1 (January 2024 term)

The IIT Madras BS Market Research (Market Research) End Term paper sat on 28 Apr 2024, in the January 2024 term, set QDB1: 20 questions for 50 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions: 20
Marks: 50
Duration: 180 min
MCQ: 20

Take as mock test Practise with answers

Updated 25 Sept 2026

Official paper: IIT M DEGREE AN EXAM QDB3 28 Apr 2024 · No negative marking.

Question 1

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Term serial #	Term	Definition serial #	Definition
1	Unaided Awareness	1	Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
2	NPS	2	The % of consumers who mention the brand without being shown a list of brand names
3	Socio-Economic Class	3	The person within the household who contributes the maximum money towards the household expenses
4	Urban definition in India	4	A measure of how likely customers are to promote the brand or service that they are using
5	Chief Wage Earner	5	A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Based on the above data, answer the given subquestions.

Unaided Awareness

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Show answer

Correct answer

B
The % of consumers who mention the brand without being shown a list of brand names

Question 1 on its own page

Question 2

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Term serial #	Term	Definition serial #	Definition
1	Unaided Awareness	1	Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
2	NPS	2	The % of consumers who mention the brand without being shown a list of brand names
3	Socio-Economic Class	3	The person within the household who contributes the maximum money towards the household expenses
4	Urban definition in India	4	A measure of how likely customers are to promote the brand or service that they are using
5	Chief Wage Earner	5	A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Based on the above data, answer the given subquestions.

NPS

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Show answer

Correct answer

D
A measure of how likely customers are to promote the brand or service that they are using

Question 2 on its own page

Question 3

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Term serial #	Term	Definition serial #	Definition
1	Unaided Awareness	1	Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
2	NPS	2	The % of consumers who mention the brand without being shown a list of brand names
3	Socio-Economic Class	3	The person within the household who contributes the maximum money towards the household expenses
4	Urban definition in India	4	A measure of how likely customers are to promote the brand or service that they are using
5	Chief Wage Earner	5	A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Based on the above data, answer the given subquestions.

Socio-Economic Class

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Show answer

Correct answer

E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Question 3 on its own page

Question 4

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Term serial #	Term	Definition serial #	Definition
1	Unaided Awareness	1	Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
2	NPS	2	The % of consumers who mention the brand without being shown a list of brand names
3	Socio-Economic Class	3	The person within the household who contributes the maximum money towards the household expenses
4	Urban definition in India	4	A measure of how likely customers are to promote the brand or service that they are using
5	Chief Wage Earner	5	A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Based on the above data, answer the given subquestions.

Urban definition in India

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Show answer

Correct answer

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations

Question 4 on its own page

Question 5

+2 marksOne correct option

See the list of terms and definitions / explanation below and match them correctly

Term serial #	Term	Definition serial #	Definition
1	Unaided Awareness	1	Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
2	NPS	2	The % of consumers who mention the brand without being shown a list of brand names
3	Socio-Economic Class	3	The person within the household who contributes the maximum money towards the household expenses
4	Urban definition in India	4	A measure of how likely customers are to promote the brand or service that they are using
5	Chief Wage Earner	5	A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Based on the above data, answer the given subquestions.

Chief Wage Earner

A
Any place with a population density of atleast 400 per sq kilometre, governed by a municipal corporation, and where not more than 25% are engaged in agricultural occupations
B
The % of consumers who mention the brand without being shown a list of brand names
C
The person within the household who contributes the maximum money towards the household expenses
D
A measure of how likely customers are to promote the brand or service that they are using
E
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power

Show answer

Correct answer

C
The person within the household who contributes the maximum money towards the household expenses

Question 5 on its own page

Question 6

+4 marksOne correct option

Please see the given situations in subquestions and indicate which significance test is appropriate.

Comparison of the mean income of a group of youngsters before and after they complete CA exam successfully

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

B
T test for means, dependent samples

Question 6 on its own page

Question 7

+4 marksOne correct option

Please see the given situations in subquestions and indicate which significance test is appropriate.

Comparison of the average satisfaction scores of from 5 branches of an automobile service chain

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

D
ANOVA

Question 7 on its own page

Question 8

+4 marksOne correct option

Please see the given situations in subquestions and indicate which significance test is appropriate.

Comparison of the unaided brand awareness %age before and after an ad campaign on You Tube

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

C
Z test for proportions

Question 8 on its own page

Question 9

+4 marksOne correct option

Please see the given situations in subquestions and indicate which significance test is appropriate.

Comparison of the average income of CAs and MBAs. Assume that there is no one who has both degrees

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

A
T test for means, independent samples

Question 9 on its own page

Question 10

+4 marksOne correct option

Please see the given situations in subquestions and indicate which significance test is appropriate.

Understanding whether the spread of a randomly drawn sample over different cities is the same as the spread of the population over these cities in the population

A
T test for means, independent samples
B
T test for means, dependent samples
C
Z test for proportions
D
ANOVA
E
Chi square

Show answer

Correct answer

E
Chi square

Question 10 on its own page

Question 11

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

Market share of brands from a retailer dataset?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

D
Retail audit

Question 11 on its own page

Question 12

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The gender profile of the consumers of a particular brand?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

A
Consumer panel

Question 12 on its own page

Question 13

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The share of provision stores in the sale of a category?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

D
Retail audit

Question 13 on its own page

Question 14

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

Which brand is losing to which other brands in consumer share over a period of six months?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

A
Consumer panel

Question 14 on its own page

Question 15

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The % of people who watched the brand’s ad on TV atleast three times?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

C
TV Audience panel

Question 15 on its own page

Question 16

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The number of readers of a particular daily newspaper?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

B
Indian Readership Study

Question 16 on its own page

Question 17

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The share of advertising space bought by a brand’s competitors?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

F
Press ad expenditure track

Question 17 on its own page

Question 18

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The percentage of the audience who listen to a particular radio FM station on Saturday?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

E
Radio Audience Panel

Question 18 on its own page

Question 19

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The total OTSs garnered by an ad campaign on TV?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

C
TV Audience panel

Question 19 on its own page

Question 20

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The total number of spots on TV for each brand in a category?

A
Consumer panel
B
Indian Readership Study
C
TV Audience panel
D
Retail audit
E
Radio Audience Panel
F
Press ad expenditure track
G
TV ad expenditure track
H
Radio ad expenditure track
I
Prescription audit

Show answer

Correct answer

G
TV ad expenditure track

Question 20 on its own page