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Market Research · End Term · 28 Apr 2024 · January 2024 term · Set QDB1

Question 8: Please see the given situations in subquestions and indic…

Question 8

+4 marksOne correct option

Please see the given situations in subquestions and indicate which significance test is appropriate.

Comparison of the unaided brand awareness %age before and after an ad campaign on You Tube

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

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Correct answer

  • C

    Z test for proportions

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Question 8 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 28 Apr 2024, in the January 2024 term (IIT M DEGREE AN EXAM QDB3 28 Apr 2024). It carries 4 marks.

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