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Market Research · End Term · 28 Apr 2024 · January 2024 term · Set QDB1

Question 15: Which of the given syndicated studies gives the output m…

Question 15

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The % of people who watched the brand’s ad on TV atleast three times?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

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Correct answer

  • C

    TV Audience panel

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Question 15 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 28 Apr 2024, in the January 2024 term (IIT M DEGREE AN EXAM QDB3 28 Apr 2024). It carries 2 marks.

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