Quiz Space

Market Research · End Term · 28 Apr 2024 · January 2024 term · Set QDB1

Question 19: Which of the given syndicated studies gives the output m…

Question 19

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in subquestions.

The total OTSs garnered by an ad campaign on TV?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • C

    TV Audience panel

See the whole paperTake it as a mock test

Question 19 of 20 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 28 Apr 2024, in the January 2024 term (IIT M DEGREE AN EXAM QDB3 28 Apr 2024). It carries 2 marks.

More questions from this paper

  1. Q1See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition …
  2. Q2See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition …
  3. Q3See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition …
  4. Q4See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition …
  5. Q5See the list of terms and definitions / explanation below and match them correctly | Term serial # | Term | Definition …
  6. Q6Please see the given situations in subquestions and indicate which significance test is appropriate. Comparison of the …
  7. Q7Please see the given situations in subquestions and indicate which significance test is appropriate. Comparison of the …
  8. Q8Please see the given situations in subquestions and indicate which significance test is appropriate. Comparison of the …
  9. Q9Please see the given situations in subquestions and indicate which significance test is appropriate. Comparison of the …
  10. Q10Please see the given situations in subquestions and indicate which significance test is appropriate. Understanding whet…
  11. Q11Which of the given syndicated studies gives the output mentioned in subquestions. Market share of brands from a retaile…
  12. Q12Which of the given syndicated studies gives the output mentioned in subquestions. The gender profile of the consumers o…
  13. Q13Which of the given syndicated studies gives the output mentioned in subquestions. The share of provision stores in the …
  14. Q14Which of the given syndicated studies gives the output mentioned in subquestions. Which brand is losing to which other …
  15. Q15Which of the given syndicated studies gives the output mentioned in subquestions. The % of people who watched the brand…
  16. Q16Which of the given syndicated studies gives the output mentioned in subquestions. The number of readers of a particular…
  17. Q17Which of the given syndicated studies gives the output mentioned in subquestions. The share of advertising space bought…
  18. Q18Which of the given syndicated studies gives the output mentioned in subquestions. The percentage of the audience who li…
  19. Q20Which of the given syndicated studies gives the output mentioned in subquestions. The total number of spots on TV for e…