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Market Research · Quiz 1 · 25 Feb 2024 · January 2024 term

Question 8: If the company instead decides that the key metric is the…

Question 8

+2 marksNumerical answer

Answer the given subquestions.

If the company instead decides that the key metric is the percentage of customers picking “like very much”, and wants the same level of accuracy (plus or minus 10% accurate) and confidence (95%), then what should be the sample size?

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Correct answer: 96

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Question 8 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 25 Feb 2024, in the January 2024 term (IIT M DEGREE AN2 EXAM QDB2 25 Feb 2024). It carries 2 marks.

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