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Market Research · Quiz 1 · 25 Feb 2024 · January 2024 term

Question 13: Please look at the grid below and identify the SEC under…

Question 13

+2 marksOne correct option

Please look at the grid below and identify the SEC under the given situations of the household and answer the subquestions.

PLEASE USE THE GRID BELOW TO DETERMINE THE SEC

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

OccupationIlliterateSchool upto 4 yrs / literate but no formal schoolingSchool 5-9 yearsSSC / HSCSome College but not GraduateGraduate / Post Graduate - GeneralGraduate / Post Graduate - Professional
Unskilled WorkersE2E2E1DDDD
Skilled WorkersE2E1DCCB2B2
Petty TradersE2DDCCB2B2
Shop OwnersDDCB2B1A2A2
Businessmen / Industrialist With employees : 0DCB2B1A2A2A1
1 to 9CB2B2B1A2A1A1
10 +B1B1A2A2A1A1A1
Self Employed ProfessionalsDDDB2B1A2A1
Clerical / SalesmenDDDDB2B1B1
Supervisory levelDDDDB2B1A2
Officers / Executives – JuniorCCCB2B1A2A2
Officers/Executives - Middle/SeniorB1B1B1B1A2A1A1

A middle-aged couple with a 22 year daughter who is about to start working in the software industry. Husband is a graduate in Visual Communications and runs his own advertising agency business with four employees. Wife is also a graduate and handles the accounts in the husband’s firm. The husband’s salary is used for meeting monthly household expenses.

  1. A

    A1

  2. B

    A2

  3. C

    B2

  4. D

    C

  5. E

    D

Show answer

Correct answer

  • A

    A1

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Question 13 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 25 Feb 2024, in the January 2024 term (IIT M DEGREE AN2 EXAM QDB2 25 Feb 2024). It carries 2 marks.

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