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Market Research · Quiz 1 · 25 Feb 2024 · January 2024 term

Question 3: For the following situations, what sampling method is opt…

Question 3

+2 marksOne correct option

For the following situations, what sampling method is optimal?
A biscuits company wants to conduct a small sample study to understand to what extent the main distributors have adopted the company’s new channel management software. The required sample size is 20, and the nature of probing will be in-depth.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

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Correct answer

  • E

    Convenience sampling

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Question 3 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 25 Feb 2024, in the January 2024 term (IIT M DEGREE AN2 EXAM QDB2 25 Feb 2024). It carries 2 marks.

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