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Market Research · Quiz 1 · 25 Feb 2024 · January 2024 term

Question 14: Please look at the grid below and identify the SEC under…

Question 14

+2 marksOne correct option

Please look at the grid below and identify the SEC under the given situations of the household and answer the subquestions.

PLEASE USE THE GRID BELOW TO DETERMINE THE SEC

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

OccupationIlliterateSchool upto 4 yrs / literate but no formal schoolingSchool 5-9 yearsSSC / HSCSome College but not GraduateGraduate / Post Graduate - GeneralGraduate / Post Graduate - Professional
Unskilled WorkersE2E2E1DDDD
Skilled WorkersE2E1DCCB2B2
Petty TradersE2DDCCB2B2
Shop OwnersDDCB2B1A2A2
Businessmen / Industrialist With employees : 0DCB2B1A2A2A1
1 to 9CB2B2B1A2A1A1
10 +B1B1A2A2A1A1A1
Self Employed ProfessionalsDDDB2B1A2A1
Clerical / SalesmenDDDDB2B1B1
Supervisory levelDDDDB2B1A2
Officers / Executives – JuniorCCCB2B1A2A2
Officers/Executives - Middle/SeniorB1B1B1B1A2A1A1

A young couple with a child of 8 years old. Father completed schooling but dropped out of college. He runs a garment retail shop with two assistants. Mother is a post graduate who does IT from home. Income of both are used to meet household running expenses – in the ratio of 75:25 between the husband and wife

  1. A

    A1

  2. B

    A2

  3. C

    B2

  4. D

    C

  5. E

    D

Show answer

Correct answer

  • B

    A2

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Question 14 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 25 Feb 2024, in the January 2024 term (IIT M DEGREE AN2 EXAM QDB2 25 Feb 2024). It carries 2 marks.

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