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Market Research · Quiz 1 · 25 Feb 2024 · January 2024 term

Question 6: A manufacturer of biscuits wants to do a sample survey ab…

Question 6

+2 marksNumerical answer

Answer the given subquestions.

A manufacturer of biscuits wants to do a sample survey about the popularity of milk-based biscuits. It plans to do a quantitative survey. The company classifies its customers based on gender (male / female) and age (5 to 10 years / 11 to 15 years) and customizes its designs accordingly. The company wants to do the study in only one city. The company wants to have a robust sample size with no compromises. What should be the minimum sample size?

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Correct answer: 120

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Question 6 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 25 Feb 2024, in the January 2024 term (IIT M DEGREE AN2 EXAM QDB2 25 Feb 2024). It carries 2 marks.

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