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Market Research · Quiz 1 · 25 Feb 2024 · January 2024 term

Question 2: For the following situations, what sampling method is opt…

Question 2

+2 marksOne correct option

For the following situations, what sampling method is optimal?
An insurance company wants to do a customer satisfaction study over phone with customers who have claimed insurance within the last six months. The required sample size is 450 customers.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

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Question 2 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 25 Feb 2024, in the January 2024 term (IIT M DEGREE AN2 EXAM QDB2 25 Feb 2024). It carries 2 marks.

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