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Market Research · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 8: The same insurance firm decides to do a customer satisfac…

Question 8

+2 marksOne correct option

The same insurance firm decides to do a customer satisfaction study and decides that the key metric will be the percentage of customers who give 4 or 5 on the 5-point scale, and wants the same level of accuracy (plus or minus 10% accurate) and confidence (95%), then what should be the sample size?. NOTE: Please round off the answer to NO DECIMALS and choose the appropriate option here

  1. A

    6

  2. B

    19

  3. C

    96

  4. D

    471

  5. E

    62

Show answer

Correct answer

  • C

    96

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Question 8 of 44 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Market Research 16 Jul 26). It carries 2 marks.

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