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Market Research · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 18: For the given subquestions with respect to questionnaire…

Question 18

+1 markOne correct option

For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each statement.

When deciding which scale to use in a questionnaire, it is better to continue using the same scale with which the researcher has prior experience

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

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Question 18 of 44 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Market Research 16 Jul 26). It carries 1 mark.

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