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Market Research · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 2: For the following situation, what sampling method is opti…

Question 2

+2 marksOne correct option

For the following situation, what sampling method is optimal? An insurance firm wants to conduct a small sample study to understand the attitude of families towards health insurance as a product. The required sample size is 20, and the nature of probing will be in-depth.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • E

    Convenience sampling

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Question 2 of 44 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Market Research 16 Jul 26). It carries 2 marks.

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