Quiz Space

Market Research · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 1: For the following situation, what sampling method is opti…

Question 1

+2 marksOne correct option

For the following situation, what sampling method is optimal? A company plans to do a house-to-house field survey to find usage level of branded basmati rice. The required sample size is 600, spread across upper middle class households

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • A

    Multistage cluster sampling

See the whole paperTake it as a mock test

Question 1 of 44 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Market Research 16 Jul 26). It carries 2 marks.

More questions from this paper

  1. Q2For the following situation, what sampling method is optimal? An insurance firm wants to conduct a small sample study t…
  2. Q3For the following situation, what sampling method is optimal? A hospital chain wants to find out how satisfied the disc…
  3. Q4For the following situation, what sampling method is optimal? A retailer wants to do a study over phone among those who…
  4. Q5For the following situation, what sampling method is optimal? A skin care company plans to test out a new serum concept…
  5. Q6A manufacturer of mobile phones wants to do a sample survey about the brand standing of its brand. It plans to do a hou…
  6. Q7An insurance firm decides to do a customer satisfaction study and decides that the key metric will be the mean score of…
  7. Q8The same insurance firm decides to do a customer satisfaction study and decides that the key metric will be the percent…
  8. Q9Who is the Chief Wage Earner..?
  9. Q10Who is the householder..?
  10. Q11A family of three. All three are graduates. Father is a senior state govt officer who is in the senior ranks and who is…
  11. Q12A couple. Husband is a Company Secretary, works as the VP Compliance and Legal in an FMCG firm. The wife is also employ…
  12. Q13A middle-aged couple with a 22 year daughter who is about to start working in the software industry. Husband is a gradu…
  13. Q14A young couple with a child of 8 years old. Father is a college dropout who runs a garment retail shop with two assista…
  14. Q15A family of five. The husband works as the driver of a political leader and the wife is the cook in the same leader’s h…
  15. Q16For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  16. Q17For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  17. Q18For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  18. Q19For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  19. Q20For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  20. Q21For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  21. Q22For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  22. Q23For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  23. Q24For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  24. Q25For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  25. Q26For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. In th…
  26. Q27For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. If we…
  27. Q28For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. A wid…
  28. Q29For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. We sh…
  29. Q30For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Quali…
  30. Q31For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. The l…
  31. Q32For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Quant…
  32. Q33For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. A gro…
  33. Q34For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Train…
  34. Q35For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Quali…
  35. Q36For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. When …
  36. Q37For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Unaid…
  37. Q38For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Any k…
  38. Q39For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Quali…
  39. Q40For the given subquestions with respect to qualitative research. Please indicate true / false for each statement. Under…
  40. Q41A family consists of Mr. Chandrashekhar who is 54, his wife Mrs. Amala who is 49, and his daughter Rama Priya who is 25…
  41. Q42Based on the above data, answer the given subquestions.
  42. Q43For the given subquestions with respect to questionnaire design and scales. Please indicate true / false for each state…
  43. Q44For the given subquestions with respect to qualitative research. Please indicate true / false for each statement.