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Market Research · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 4: For the following situation, what sampling method is opti…

Question 4

+2 marksOne correct option

For the following situation, what sampling method is optimal? A retailer wants to do a study over phone among those who have bought bread but not bought cheese from the store. They have a list of all such customers with their name and phone number. The required sample size is 300 customers

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

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Question 4 of 44 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Market Research 16 Jul 26). It carries 2 marks.

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