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Market Research · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 7: An insurance firm decides to do a customer satisfaction s…

Question 7

+2 marksOne correct option

An insurance firm decides to do a customer satisfaction study and decides that the key metric will be the mean score of satisfaction measured on a 5 point scale (from very poor to very good). The company wants to be 95% confident that the findings on the mean score on the 5 point scale is plus or minus 10% accurate. What should be the sample size? NOTE: Please round off the answer to NO DECIMALS and choose the appropriate option here

  1. A

    1803

  2. B

    705

  3. C

    663

  4. D

    53

  5. E

    172

Show answer

Correct answer

  • E

    172

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Question 7 of 44 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Market Research 16 Jul 26). It carries 2 marks.

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