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Market Research · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 6: A manufacturer of mobile phones wants to do a sample surv…

Question 6

+2 marksOne correct option

A manufacturer of mobile phones wants to do a sample survey about the brand standing of its brand. It plans to do a house-to-house multistage cluster sampling survey. The company classifies its customers based on gender (men / women) and age (Young / Early middle age / Late middle age / Elder) and customizes its designs accordingly. The company wants to do the study in two cities. The company wants to have a robust sample size in EACH city with no compromises. What should be the sample size totally, for the two cities put together? NOTE: Please round off the answer to NO DECIMALS and choose the appropriate option here

  1. A

    121

  2. B

    347

  3. C

    519

  4. D

    480

  5. E

    22

Show answer

Correct answer

  • D

    480

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Question 6 of 44 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Market Research 16 Jul 26). It carries 2 marks.

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