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Market Research · Quiz 1 · 13 Jul 2025 · May 2025 term

Question 33: If the company instead decides that the key metric is th…

Question 33

+2 marksNumerical answer

If the company instead decides that the key metric is the percentage of customers who give 4 or 5 on the 5-point scale, and wants the same level of accuracy (plus or minus 10% accurate) and confidence (95%), then what should be the sample size?

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Correct answer: 96

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Question 33 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 13 Jul 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 13 July 2025). It carries 2 marks.

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