Quiz Space

Market Research · Quiz 1 · 13 Jul 2025 · May 2025 term

Question 27: For each of the given situations, what sampling method i…

Question 27

+2 marksOne correct option

For each of the given situations, what sampling method is optimal in the subquestions

A company plans to do a house-to-house field survey to find the awareness of health insurance. The required sample size is 600, spread across upper middle class households

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • A

    Multistage cluster sampling

See the whole paperTake it as a mock test

Question 27 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 13 Jul 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 13 July 2025). It carries 2 marks.

More questions from this paper

  1. Q1For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  2. Q2For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  3. Q3For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  4. Q4For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  5. Q5For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  6. Q6For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  7. Q7For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  8. Q8For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  9. Q9For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  10. Q10For the given statements with respect to questionnaire design and scales. Pl indicate true / false for the each subques…
  11. Q11For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . The…
  12. Q12For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . If …
  13. Q13For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . A w…
  14. Q14For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . We …
  15. Q15For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Qua…
  16. Q16For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Pro…
  17. Q17For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Qua…
  18. Q18For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . A g…
  19. Q19For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Tra…
  20. Q20For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Qua…
  21. Q21For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Whe…
  22. Q22For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Qua…
  23. Q23For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Any…
  24. Q24For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Qua…
  25. Q25For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions . Und…
  26. Q26For each of the given situations, what sampling method is optimal in the subquestions A retailer wants to do a study ov…
  27. Q28For each of the given situations, what sampling method is optimal in the subquestions A hospital chain wants to find ou…
  28. Q29For each of the given situations, what sampling method is optimal in the subquestions An insurance firm wants to conduc…
  29. Q30For each of the given situations, what sampling method is optimal in the subquestions A hair care company plans to test…
  30. Q31A manufacturer of moisturizing lotions wants to do a sample survey about the brand standing of its brand. It plans to d…
  31. Q32An insurance firm decides to do a customer satisfaction study and decides that the key metric will be the mean score of…
  32. Q33If the company instead decides that the key metric is the percentage of customers who give 4 or 5 on the 5-point scale,…
  33. Q34In the given description, who is the Chief Wage Earner…?
  34. Q35In the given description, who is the householder?
  35. Q36Please look at the grid below and identify the SEC under the following situations of the household Based on the above d…
  36. Q37Please look at the grid below and identify the SEC under the following situations of the household Based on the above d…
  37. Q38Please look at the grid below and identify the SEC under the following situations of the household Based on the above d…
  38. Q39Please look at the grid below and identify the SEC under the following situations of the household Based on the above d…
  39. Q40Please look at the grid below and identify the SEC under the following situations of the household Based on the above d…