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Market Research · Quiz 1 · 13 Jul 2025 · May 2025 term

Question 29: For each of the given situations, what sampling method i…

Question 29

+2 marksOne correct option

For each of the given situations, what sampling method is optimal in the subquestions

An insurance firm wants to conduct a small sample study to understand the attitude of families towards health insurance as a product. The required sample size is 20, and the nature of probing will be in-depth.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • E

    Convenience sampling

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Question 29 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 13 Jul 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 13 July 2025). It carries 2 marks.

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