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Market Research · Quiz 1 · 13 Jul 2025 · May 2025 term

Question 32: An insurance firm decides to do a customer satisfaction …

Question 32

+2 marksNumerical answer

An insurance firm decides to do a customer satisfaction study and decides that the key metric will be the mean score of satisfaction measured on a 5 point scale (from very poor to very good). The company wants to be 95% confident that the findings on the mean score on the 5 point scale is plus or minus 10% accurate. What should be the sample size?

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Correct answer: 172

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Question 32 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 13 Jul 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 13 July 2025). It carries 2 marks.

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