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Market Research · Quiz 1 · 13 Jul 2025 · May 2025 term

Question 31: A manufacturer of moisturizing lotions wants to do a sam…

Question 31

+2 marksNumerical answer

A manufacturer of moisturizing lotions wants to do a sample survey about the brand standing of its brand. It plans to do a house-to-house multistage cluster sampling survey. Thecompany classifies its customers based on skin type (dry / oily / normal) and age (Young / Early middle age / Late middle age / Elder) and customizes its designs accordingly. The company wants to do the study in two cities. The company wants to have a robust sample size in EACH city with no compromises. What should be the sample size?

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Correct answer: 720

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Question 31 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 13 Jul 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 13 July 2025). It carries 2 marks.

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