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Market Research · Quiz 1 · 13 Jul 2025 · May 2025 term

Question 17: For the given statements with respect to qualitative res…

Question 17

+1 markOne correct option

For the given statements with respect to qualitative research. Pl indicate true / false for the each subquestions .

Quali research is much more useful than quantitative research to understand consumer motivations

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

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Question 17 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 13 Jul 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 13 July 2025). It carries 1 mark.

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