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Market Research · Quiz 1 · 13 Jul 2025 · May 2025 term

Question 26: For each of the given situations, what sampling method i…

Question 26

+2 marksOne correct option

For each of the given situations, what sampling method is optimal in the subquestions

A retailer wants to do a study over phone among those who have bought earlier but have not come back in the last two years. They have a list of all such lapsed customers with their name and phone number. The required sample size is 300 customers.

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

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Question 26 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 13 Jul 2025, in the May 2025 term (IIT M DEGREE AN EXAM QDB2 13 July 2025). It carries 2 marks.

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