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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QIA1

Question 7: What is the trial to total awareness ratio for Brand 1?

Question 7

+2 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

What is the trial to total awareness ratio for Brand 1?

  1. A

    0.25

  2. B

    1.37

  3. C

    1.14

  4. D

    0.96

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Correct answer

  • A

    0.25

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Question 7 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.

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