Question 13
Please indicate true / false for the given statement.
Unaided awareness of a brand is always equal to or higher than the top of mind awareness
TRUE
FALSE
Question 13: Please indicate true / false for the given statement.\ U…
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Correct answer
TRUE
Question 13 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.
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