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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QIA1

Question 1: A company that plans to get into making bicycles has some…

Question 1

+2 marksOne correct option

A company that plans to get into making bicycles has some technology that allows a new set of benefits such as improved suspension, “leg rest” mode etc. The company wants to test whether these will resonate with the consumers. What kind of study is required for this?

  1. A

    Concept test

  2. B

    Ad pretest

  3. C

    Chanel satisfaction study

  4. D

    T test

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Correct answer

  • A

    Concept test

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Question 1 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.

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