Question 15
Please indicate true / false for the given statement.
Zone of Tolerance is a regular measure in advertising research
TRUE
FALSE
Please indicate true / false for the given statement.
Zone of Tolerance is a regular measure in advertising research
TRUE
FALSE
Correct answer
FALSE
Question 15 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.