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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QIA1

Question 2: A company that plans to launch a new brand of biscuits wa…

Question 2

+2 marksOne correct option

A company that plans to launch a new brand of biscuits wants to understand the consumer habits such as frequency of consuming biscuits, occasions when biscuits are consumed, brand used etc. What kind of study is required for this?

  1. A

    Qualitative research

  2. B

    Usage and Attitude study

  3. C

    Product test

  4. D

    Laddering technique

Show answer

Correct answer

  • B

    Usage and Attitude study

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Question 2 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.

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