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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QIA1

Question 12: Which brand has the lowest lapsing ratio?

Question 12

+5 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

Which brand has the lowest lapsing ratio?

  1. A

    Brand 8

  2. B

    Brand 4

  3. C

    Brand 3

  4. D

    Brand 2

Show answer

Correct answer

  • C

    Brand 3

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Question 12 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 5 marks.

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