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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QIA1

Question 4: When respondents are shown a capsule of ads, and then ask…

Question 4

+2 marksOne correct option

When respondents are shown a capsule of ads, and then asked for which ads they remember seeing (without showing a list), we are measuring

  1. A

    Brand standing

  2. B

    Unaided ad recall

  3. C

    Ad persuasion

  4. D

    Brand attachment

Show answer

Correct answer

  • B

    Unaided ad recall

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Question 4 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.

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