Question 1
See the list of terms and definitions / explanation below and match them correctly and answer the given subquestions.
| Term serial # | Term | Definition serial # | Definition |
|---|---|---|---|
| 1 | Top of mind Awareness | 1 | The person within the household who is in charge of making decisions with respect to kitchen purchases |
| 2 | Zone of Tolerance | 2 | The % of consumers who mention the brand as the first name without being shown a list of brand names |
| 3 | NCCS | 3 | A group of people from one family living under the same roof and eating food prepared in the same kitchen |
| 4 | Definition of household | 4 | The range where the performance is below optimal but not low enough for the customers to get very unhappy |
| 5 | Housewife | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power |
Top of mind Awareness
The person within the household who is in charge of making decisions with respect to kitchen purchases
The % of consumers who mention the brand as the first name without being shown a list of brand names
A group of people from one family living under the same roof and eating food prepared in the same kitchen
The range where the performance is below optimal but not low enough for the customers to get very unhappy
A system to classify consumers or households without directly asking income but on measures that are related to purchasing power