Quiz Space

May 2023 term · Market Research · BSMS3002

Market Research End Term: 3 September 2023, Set QPE1-S1 (May 2023 term)

The IIT Madras BS Market Research (Market Research) End Term paper sat on 3 Sept 2023, in the May 2023 term, set QPE1-S1: 22 questions for 50 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
22
Marks
50
Duration
180 min
MCQ
18
Numerical
4
Take as mock testPractise with answers

Updated

Official paper: IIT M DEGREE ET1 EXAM QPE1 S2 03 Sep · No negative marking.

Question 1

+2 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

Which brand has the highest gap between unaided and total awareness?

  1. A

    Brand A

  2. B

    Brand B

  3. C

    Brand C

  4. D

    Brand D

  5. E

    Brand E

  6. F

    Brand F

  7. G

    Brand G

  8. H

    Brand H

  9. I

    Brand I

  10. J

    Brand J

Show answer

Correct answer

  • E

    Brand E

Question 1 on its own page

Question 2

+2 marksNumerical answer

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

What is the trial to total awareness ratio for Brand A?

Show answer

Correct answer: 0.34 (accepted within ±0.01)

Question 2 on its own page

Question 3

+2 marksNumerical answer

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

What is the trial to total awareness ratio for Brand C?

Show answer

Correct answer: 0.18 (accepted within ±0.01)

Question 3 on its own page

Question 4

+2 marksNumerical answer

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

What is the lapsing ratio for Brand E?

Show answer

Correct answer: 0.17 (accepted within ±0.01)

Question 4 on its own page

Question 5

+2 marksNumerical answer

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

What is the lapsing ratio for Brand F?

Show answer

Correct answer: 0.26 (accepted within ±0.01)

Question 5 on its own page

Question 6

+5 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

Which brand has the highest adoption ratio?

  1. A

    Brand A

  2. B

    Brand B

  3. C

    Brand C

  4. D

    Brand D

  5. E

    Brand E

  6. F

    Brand F

  7. G

    Brand G

  8. H

    Brand H

  9. I

    Brand I

  10. J

    Brand J

Show answer

Correct answer

  • D

    Brand D

Question 6 on its own page

Question 7

+5 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

Which brand has the lowest adoption ratio?

  1. A

    Brand A

  2. B

    Brand B

  3. C

    Brand C

  4. D

    Brand D

  5. E

    Brand E

  6. F

    Brand F

  7. G

    Brand G

  8. H

    Brand H

  9. I

    Brand I

  10. J

    Brand J

Show answer

Correct answer

  • J

    Brand J

Question 7 on its own page

Question 8

+2 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the mean income of a group of engineers before and after they clear a special training module customized to their industry

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • B

    T test for means, dependent samples

Question 8 on its own page

Question 9

+2 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the average monthly walk-ins for 6 different outlets over a 3 month period. Each outlet is located in a different area where the profile of consumers varies from area to area

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • D

    ANOVA

Question 9 on its own page

Question 10

+2 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the unaided brand awareness proportion for a brand before and halfway through an ad campaign

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • C

    Z test for proportions

Question 10 on its own page

Question 11

+2 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

Comparison of the satisfaction mean score between two branches of a mobile service and repair centre. The two branches cater to different sets of customers altogether

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • A

    T test for means, independent samples

Question 11 on its own page

Question 12

+2 marksOne correct option

Please see the situations and indicate which significance test is appropriate in the given subquestions.

A market research study is being done through a sample survey in the four largest metros in the country. Sampling is done from a list of people living in these towns. We need to test whether the achieved sample sizes in the four towns are in the same distribution as the population in the same four towns

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • E

    Chi square

Question 12 on its own page

Question 13

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

Market share of brands from a panel of retailers?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • D

    Retail audit

Question 13 on its own page

Question 14

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The gender profile of the consumers of a particular pack size of one brand?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • A

    Consumer panel

Question 14 on its own page

Question 15

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The share of departmental stores in the sales volume of soft drinks?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • D

    Retail audit

Question 15 on its own page

Question 16

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

Which segment of consumers are increasing their consumption of a particular brand?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • A

    Consumer panel

Question 16 on its own page

Question 17

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The % of people who were exposed to atleast one insertion of the client’s ad in a TV campaign?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • C

    TV Audience panel

Question 17 on its own page

Question 18

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The number of people who read an issue of the daily newspaper TOI in the last 24 hours?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • B

    Indian Readership Study

Question 18 on its own page

Question 19

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The number of magazine ads placed by a brand’s competitors?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • F

    Press ad expenditure track

Question 19 on its own page

Question 20

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The number of people who listened to a Suryan FM station from 10 am to 12 noon on Saturday?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • E

    Radio Audience Panel

Question 20 on its own page

Question 21

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The total number of impressions garnered by an ad campaign on TV?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • C

    TV Audience panel

Question 21 on its own page

Question 22

+2 marksOne correct option

Which of the syndicated studies gives the output mentioned in the given subquestions.

The share of TV ad spend for each brand in a category?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • G

    TV ad expenditure track

Question 22 on its own page