Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Which brand has the highest gap between unaided and total awareness?
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
Brand G
Brand H
Brand I
Brand J
Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
What is the trial to total awareness ratio for Brand A?
Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
What is the trial to total awareness ratio for Brand C?
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The IIT Madras BS Market Research (Market Research) End Term paper sat on 3 Sept 2023, in the May 2023 term, set QPE1-S1: 22 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research End Term 3 Sept 2023 Set QPE1-S1 at a glance |
|---|---|
| Term | May 2023 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 22 |
| Marks | 50 |
| Duration | 180 min |
| MCQ | 18 |
| Numerical | 4 |
| Official paper | IIT M DEGREE ET1 EXAM QPE1 S2 03 Sep |
| Negative marking | No negative marking. |
| Updated |
