Question 1

See the list of terms and definitions / explanation below and match them correctly and answer the given subquestions. | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Top of mind Awareness | 1 | The person within the household who is in charge of making decisions with respect to kitchen purchases | | 2 | Zone of Tolerance | 2 | The % of consumers who mention the brand as the first name without being shown a list of brand names | | 3 | NCCS | 3 | A group of people from one family living under the same roof and eating food prepared in the same kitchen | | 4 | Definition of household | 4 | The range where the performance is below optimal but not low enough for the customers to get very unhappy | | 5 | Housewife | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | Top of mind Awareness See the list of terms and definitions / explanation below and match them correctly and answer the given subquestions. | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Top of mind Awareness | 1 | The person within the household who is in charge of making decisions with respect to kitchen purchases | | 2 | Zone of Tolerance | 2 | The % of consumers who mention the brand as the first name without being shown a list of brand names | | 3 | NCCS | 3 | A group of people from one family living under the same roof and eating food prepared in the same kitchen | | 4 | Definition of household | 4 | The range where the performance is below optimal but not low enough for the customers to get very unhappy | | 5 | Housewife | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | Zone of Tolerance See the list of terms and definitions / explanation below and match them correctly and answer the given subquestions. | Term serial # | Term | Definition serial # | Definition | |---|---|---|---| | 1 | Top of mind Awareness | 1 | The person within the household who is in charge of making decisions with respect to kitchen purchases | | 2 | Zone of Tolerance | 2 | The % of consumers who mention the brand as the first name without being shown a list of brand names | | 3 | NCCS | 3 | A group of people from one family living under the same roof and eating food prepared in the same kitchen | | 4 | Definition of household | 4 | The range where the performance is below optimal but not low enough for the customers to get very unhappy | | 5 | Housewife | 5 | A system to classify consumers or households without directly asking income but on measures that are related to purchasing power | NCCS