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Market Research · End Term · 10 May 2026 · January 2026 term

Question 8: Which brand has the highest lapsing ratio?

Question 8

+5 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

Which brand has the highest lapsing ratio?

  1. A

    Brand A

  2. B

    Brand H

  3. C

    Brand I

  4. D

    Brand J

  5. E

    Brand F

Show answer

Correct answer

  • D

    Brand J

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Question 8 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term (Market Research 10 May 26). It carries 5 marks.

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