Quiz Space

Market Research · End Term · 10 May 2026 · January 2026 term

Question 6: Of the following terms, five are relevant measures that c…

Question 6

+10 marksOne or more correct options

Of the following terms, five are relevant measures that come in a quantitative brand health study. Please identify the five. Can mark only 5 options

Select all that apply.

  1. A

    Top of mind awareness

  2. B

    Laddering of benefits

  3. C

    Blind testing methodology

  4. D

    Employee motivation causes

  5. E

    Ad recognition %age

  6. F

    Emotional involvement in the category

  7. G

    Clutter cut-through %

  8. H

    Unaided brand awareness

  9. I

    Reliability testing

  10. J

    Brands ever used by the customer

Show answer

Correct answers

  • A

    Top of mind awareness

  • E

    Ad recognition %age

  • G

    Clutter cut-through %

  • H

    Unaided brand awareness

  • J

    Brands ever used by the customer

See the whole paperTake it as a mock test

Question 6 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term (Market Research 10 May 26). It carries 10 marks.

More questions from this paper

  1. Q1Select the right option in the given subquestions. A company that plans to get into pet grooming products wants to unde…
  2. Q2Select the right option in the given subquestions. A company that plans to get into branded rice wants to understand th…
  3. Q3Select the right option in the given subquestions. Fill in the blank here. In a , the respondents give the feedback abo…
  4. Q4Select the right option in the given subquestions. When respondents are given first one sample, then another sample, an…
  5. Q5Select the right option in the given subquestions. Which of the following is the appropriate test for testing the means…
  6. Q7What is the lapsing ratio for Brand F? (Round it off to the one decimal)
  7. Q8Which brand has the highest lapsing ratio?
  8. Q9Which brand has the lowest lapsing ratio?
  9. Q10Which brand has the lowest gap between unaided and total awareness?
  10. Q11What is the trial to total awareness ratio for Brand A? (Round it off to the one decimal)
  11. Q12What is the trial to total awareness ration for Brand C? (Round it off to the one decimal)
  12. Q13What is the lapsing ratio for Brand E? (Round it off to the one decimal)
  13. Q14Please indicate true / false for given statements. TOM stands for Top Of Mind awareness
  14. Q15Please indicate true / false for given statements. OTS stands for Opportunity To See
  15. Q16Please indicate true / false for given statements. The golden rule for sample size as per Central Limit Theorem is that…
  16. Q17Please indicate true / false for given statements. Retail audits can be used to understand the profile of the end consu…
  17. Q18Please indicate true / false for given statements. Retail audit panels include a sample of retail outlets