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Market Research · End Term · 10 May 2026 · January 2026 term

Question 10: Which brand has the lowest gap between unaided and total…

Question 10

+2 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

Which brand has the lowest gap between unaided and total awareness?

  1. A

    Brand D

  2. B

    Brand F

  3. C

    Brand G

  4. D

    Brand J

Show answer

Correct answer

  • D

    Brand J

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Question 10 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term (Market Research 10 May 26). It carries 2 marks.

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