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Market Research · End Term · 10 May 2026 · January 2026 term

Question 3: Select the right option in the given subquestions. Fill i…

Question 3

+2 marksOne correct option

Select the right option in the given subquestions.

Fill in the blank here. In a ________, the respondents give the feedback about the brand by building a story around a picture or an image

  1. A

    Laddering exercise

  2. B

    Blind product test

  3. C

    Sentence completion exercise

  4. D

    TAT exercise

Show answer

Correct answer

  • D

    TAT exercise

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Question 3 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term (Market Research 10 May 26). It carries 2 marks.

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