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Market Research · End Term · 10 May 2026 · January 2026 term

Question 4: Select the right option in the given subquestions. When r…

Question 4

+2 marksOne correct option

Select the right option in the given subquestions.

When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known as

  1. A

    Laddering exercise

  2. B

    Sequential monadic product testing

  3. C

    Sentence completion exercise

  4. D

    Conjoint analysis

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Correct answer

  • B

    Sequential monadic product testing

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Question 4 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term (Market Research 10 May 26). It carries 2 marks.

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