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Market Research · End Term · 10 May 2026 · January 2026 term

Question 13: What is the lapsing ratio for Brand E? (Round it off to …

Question 13

+2 marksNumerical answer

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

What is the lapsing ratio for Brand E? (Round it off to the one decimal)

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Correct answer: 0.2

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Question 13 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term (Market Research 10 May 26). It carries 2 marks.

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