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Market Research · End Term · 10 May 2026 · January 2026 term

Question 2: Select the right option in the given subquestions. A comp…

Question 2

+2 marksOne correct option

Select the right option in the given subquestions.

A company that plans to get into branded rice wants to understand the rice buying habits such as the proportion of consumers who buy from a supermarket and proportion who buy from kirana (local convenience store) shop, proportion who buys branded rice etc. What kind of study is required for this?

  1. A

    Qualitative research

  2. B

    Quantitative research

  3. C

    Product test

  4. D

    Laddering technique

Show answer

Correct answer

  • B

    Quantitative research

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Question 2 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 10 May 2026, in the January 2026 term (Market Research 10 May 26). It carries 2 marks.

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