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Business Data Management · Quiz 2 · 12 Apr 2026 · January 2026 term

Question 3: A smartphone brand is launching a rugged, waterproof phon…

Question 3

+1 markOne correct option

A smartphone brand is launching a rugged, waterproof phone priced at INR 15,000 with a high-quality camera. Using the user personas, which profile is the best primary target, and why?

  1. A

    Rajesh Sharma (Tech Enthusiast): he loves the latest gadgets

  2. B

    Aishwarya Singh (Fashion Influencer): she needs good camera quality

  3. C

    Mohan Gupta (Adventure Seeker): his needs for rugged durability, photography, and outdoor use align perfectly with the product, and the price fits his INR 6,00,000 income

  4. D

    Ananya Verma (Business Professional): she values productivity tools

Show answer

Correct answer

  • C

    Mohan Gupta (Adventure Seeker): his needs for rugged durability, photography, and outdoor use align perfectly with the product, and the price fits his INR 6,00,000 income

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Question 3 of 18 in the IIT Madras BS Business Data Management (BDM) Quiz 2 paper sat on 12 Apr 2026, in the January 2026 term (Business Data Management 06 Apr 26). It carries 1 mark.

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