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Business Data Management Quiz 2: 12 April 2026 (January 2026 term)

Question 1

+1 markOne correct option

In FY 2022 vs FY 2021, e-commerce order volume grew by 69.4% while Gross Merchandise Value (GMV) grew by 73.6%, and average order value (AOV) grew by just 2.5% YoY. What does the near-parity of order volume growth and GMV growth, with only marginal AOV increase, most likely indicate?

  1. A

    Customers are buying significantly more expensive products than before

  2. B

    Growth is primarily driven by a surge in the number of transactions rather than higher spending per order

  3. C

    Sellers are increasing prices substantially across all categories

  4. D

    The e-commerce market is shrinking in terms of customer base

Also asked in Quiz 2 12 Apr 2026

Question 2

+1 markOne correct option

Pepperfry sells exclusively furniture and home decor, while Amazon India sells everything from groceries to electronics. A new founder wants to launch an online store selling only organic baby food in India. Which market strategy does this represent, and what is the primary advantage?

  1. A

    Mass market: wider customer reach leads to more revenue

  2. B

    Niche market: focused positioning allows deeper expertise and customer loyalty in a specific segment

  3. C

    Mass market: organic baby food appeals to all demographics equally

  4. D

    Niche market: lower investment is needed because there is no competition

Also asked in Quiz 2 12 Apr 2026

Question 3

+1 markOne correct option

A smartphone brand is launching a rugged, waterproof phone priced at INR 15,000 with a high-quality camera. Using the user personas, which profile is the best primary target, and why?

  1. A

    Rajesh Sharma (Tech Enthusiast): he loves the latest gadgets

  2. B

    Aishwarya Singh (Fashion Influencer): she needs good camera quality

  3. C

    Mohan Gupta (Adventure Seeker): his needs for rugged durability, photography, and outdoor use align perfectly with the product, and the price fits his INR 6,00,000 income

  4. D

    Ananya Verma (Business Professional): she values productivity tools

Also asked in Quiz 2 12 Apr 2026

15 more questions in this paper

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More on the BDM Quiz 2 12 Apr 2026 paper

The IIT Madras BS Business Data Management (BDM) Quiz 2 paper sat on 12 Apr 2026, in the January 2026 term: 18 questions for 18 marks in 120 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.

FeatureBDM Quiz 2 12 Apr 2026 at a glance
TermJanuary 2026 term
SubjectBusiness Data Management
Course codeBSMS2001
Questions18
Marks18
Duration120 min
MCQ15
MSQ2
Written1
Official paperBusiness Data Management 06 Apr 26
Negative markingNo negative marking.
Updated

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