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Business Data Management · Quiz 2 · 12 Apr 2026 · January 2026 term

Question 2: Pepperfry sells exclusively furniture and home decor, whi…

Question 2

+1 markOne correct option

Pepperfry sells exclusively furniture and home decor, while Amazon India sells everything from groceries to electronics. A new founder wants to launch an online store selling only organic baby food in India. Which market strategy does this represent, and what is the primary advantage?

  1. A

    Mass market: wider customer reach leads to more revenue

  2. B

    Niche market: focused positioning allows deeper expertise and customer loyalty in a specific segment

  3. C

    Mass market: organic baby food appeals to all demographics equally

  4. D

    Niche market: lower investment is needed because there is no competition

Show answer

Correct answer

  • B

    Niche market: focused positioning allows deeper expertise and customer loyalty in a specific segment

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Question 2 of 18 in the IIT Madras BS Business Data Management (BDM) Quiz 2 paper sat on 12 Apr 2026, in the January 2026 term (Business Data Management 06 Apr 26). It carries 1 mark.

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