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Business Data Management · Quiz 2 · 12 Apr 2026 · January 2026 term

Question 12: A company uses BCG Matrix and invests heavily in high-gr…

Question 12

+1 markOne correct option

A company uses BCG Matrix and invests heavily in high-growth, low-share products without improving their market share. What is the most likely long-term outcome?

  1. A

    Immediate profitability

  2. B

    Conversion into cash cows

  3. C

    Resource drain without guaranteed returns

  4. D

    Elimination of competition

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Correct answer

  • C

    Resource drain without guaranteed returns

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Question 12 of 18 in the IIT Madras BS Business Data Management (BDM) Quiz 2 paper sat on 12 Apr 2026, in the January 2026 term (Business Data Management 06 Apr 26). It carries 1 mark.

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