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Business Data Management · Quiz 2 · 12 Apr 2026 · January 2026 term

Question 1: In FY 2022 vs FY 2021, e-commerce order volume grew by 69…

Question 1

+1 markOne correct option

In FY 2022 vs FY 2021, e-commerce order volume grew by 69.4% while Gross Merchandise Value (GMV) grew by 73.6%, and average order value (AOV) grew by just 2.5% YoY. What does the near-parity of order volume growth and GMV growth, with only marginal AOV increase, most likely indicate?

  1. A

    Customers are buying significantly more expensive products than before

  2. B

    Growth is primarily driven by a surge in the number of transactions rather than higher spending per order

  3. C

    Sellers are increasing prices substantially across all categories

  4. D

    The e-commerce market is shrinking in terms of customer base

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Correct answer

  • B

    Growth is primarily driven by a surge in the number of transactions rather than higher spending per order

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Question 1 of 18 in the IIT Madras BS Business Data Management (BDM) Quiz 2 paper sat on 12 Apr 2026, in the January 2026 term (Business Data Management 06 Apr 26). It carries 1 mark.

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