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Market Research · Quiz 2 · 16 Aug 2026 · May 2026 term

Question 8: How well differentiated is the benefit promise of a propo…

Question 8

+2 marksOne correct option

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into.
Based on the above data, answer the given subquestions.

How well differentiated is the benefit promise of a proposed new offering?

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Channel sat

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Correct answer

  • E

    Concept testing

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Question 8 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Market Research 16 Aug 26). It carries 2 marks.

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