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Market Research · Quiz 2 · 16 Aug 2026 · May 2026 term

Question 5: Finding out whether the proposed new e-com service is lik…

Question 5

+2 marksOne correct option

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into.
Based on the above data, answer the given subquestions.

Finding out whether the proposed new e-com service is likely to succeed in the market

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Channel sat

Show answer

Correct answer

  • E

    Concept testing

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Question 5 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Market Research 16 Aug 26). It carries 2 marks.

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