Question 24
Please answer the subquestions whether the given statements are true or false
Total brand awareness is always lower than the sum of top of mind and unaided brand awareness
False
True
Please answer the subquestions whether the given statements are true or false
Total brand awareness is always lower than the sum of top of mind and unaided brand awareness
False
True
Correct answer
False
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Question 24 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Market Research 16 Aug 26). It carries 1 mark.